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Ships within 48 hours · Estimated delivery Aug 19 - Aug 24
The whole point is that under the lighting conditions in the photo, people can perceive either black and blue or gold and white, and neither is necessarily more correct than the other, because of the Purkinje effect.
The world erupted into a wild debate, and now only in the aftermath did I take the time to look at the dress myself to see what I saw

It highlights the waist while the flare flows past the hips and thighs without drawing attention to them

The best general guide for sizing is

There are plenty of copycat sheer dresses and tops around this season, which we'll be wearing with our favorite denim and strappy sandals for a night out
Hence, the people who see a blue and gold dress see the image as it is actually portrayed, irrespective of the contextual background lighting
