Joico Blonde Life Shampoo 300ml Purple Shampoo Art Pli Shaper is a

Art Pli Shaper is a backstage favourite and salon professional essential that has earned its reputation through decades of reliable performance

while the high-quality bristles deliver optimal color coverage for flawless results

Vegan Protein and Olive Ester for Strength and Shine

leaving hands feeling smooth and supple

strengthens strands and delivers intense hydration without a single drop of silicone

Joico Blonde Life Shampoo 300ml Purple Shampoo Art Pli Shaper is aSulphate free formula with a rich lather that rivals traditional shampoos Banishes brassiness and restores optimal pH balance in blonde hair Polynesian and Tahitian Tamanu and Monoi Oils hydrate and boost shine Leaves hair frizz free, soft and easy to comb after rinsing Perfect for bleached, double processed and high lifted blonde hair Sulphate Free Brightening Shampoo That Banishes Brassiness from Blonde Hair Joico Blonde Life Brightening Shampoo is